3x Sales Revenue in Two Months! How Website Optimization Boosts E-commerce Sales

In two months, the client's e-shop revenue grew over three times without creating a new website.

Here is Food Force before and after updates:

Problem: good product, poor user experience

Food Force had a quality product selection, but their website was incomplete and without clear guidance. Potential buyers wandered around the site and couldn't quickly find what they needed, and the purchase journey often broke down halfway through.

The old e-shop had:

• Confusing navigation
• Poor website structure
• Low conversion rate - turning visitors into customers

Before starting, we first had to do a proper website analysis to understand what actually needed updating.

What did we change?

1. Updated navigation menus: simpler structure = easier to find products
2. Enhanced web design: cleaner and more modern look that doesn't distract users
3. Added strong call-to-actions (CTAs)
4. Built trust: feedback section and customer-submitted content
5. Organized products and categories
6. Improved error messages

With a good product, it's important that the purchase journey is as simple and fast as possible for the customer.

Results in numbers

Let's compare two periods:

• March 2025 (before work began)
• May 2025 (after updates)

March 2025

April-May 2025

Summary

In 2 months we achieved:

• 3x sales revenue increase
• 3x more orders
• 1000 more visits
• 2x higher conversion
• 45% lower bounce rate
• 2.5x longer visit duration

What to learn from this?

Website updates today are like digital marketing. You get not just a beautiful design but also a working strategy and tool for increasing sales revenue.

When creating a website, however, you must consider that cheaper doesn't always mean better. Often beginners create websites for little money, but their inadequate structure, slow loading, and flawed setup prevent the e-shop from growing.

Our approach showed that smart web optimization can deliver strong results without creating a new shop.