Website Analysis: What Drives Clients Away from Websites?

You've invested time and money in your company's website, but visitors leave without an inquiry or purchase. Why?

Studies show that visitor loss is often caused by user experience problems that aren't difficult to fix if you know what to look for. A professional web developer can identify and fix exactly those elements that create confusion for customers.

Here are 7 most common problems that cause visitors to leave

1. Slow loading

50% of mobile users leave a website if it takes longer than 3 seconds to load. Every additional second in loading time means:

• Sales decline
• Decreased time spent on page
• Increased number of departures

Solution: Website optimization, image compression, code cleaning and faster web server.

2. Poorly designed navigation menu

Users should find what they want in 3 clicks. If navigation is confusing or illogical, most visitors give up searching.

Typical problems:

• Too many categories
• Hard-to-understand menu names
• Hiding the menu on mobile devices
• Missing search function

Solution: Clear and hierarchical navigation structure where the most important pages are easily findable.

3. Non-mobile-friendly design

In 2023, 60% of all website visits took place via mobile devices. If your website isn't user-friendly on mobile, you lose over half of potential customers.

Common mistakes:

• Too small buttons
• Hard-to-read text
• Horizontal scrolling (left to right)
• Elements placed too close together

Solution: Design elements that automatically adapt to different screen sizes.

4. Poor content and formatting

Poorly structured and presented content is one of the main reasons why visitors leave websites. People don't read on the web, but quickly scan content looking for answers to their questions.

Main problems:

• Too long paragraphs
• Missing headings
• Missing bulleted lists
• Poor contrast between text and background
• Too small font

Solution: Clear content hierarchy, short paragraphs, informative headings, bullet lists for important information.

5. Missing or poorly designed call-to-actions (CTAs)

The website's purpose isn't just to inform, but also to guide visitors to certain actions. Unclear or missing call-to-actions are the fastest way to lose potential customers. A person might want to buy or inquire, but you haven't directed their attention to do so!

Typical mistakes:

• Missing call-to-actions
• Multiple competing calls-to-action on the same page
• Unclear or too generic text ("Click here")
• Low contrast or poor placement

Solution: Eye-catching and clear calls-to-action that are placed in strategic locations on the page and guide visitors to the desired action.

6. Too many distractions

Excessive popups, auto-playing videos, flashing banners and other attention-dispersing elements tremendously increase the number of website departures.

Common problems:

• Auto-opening chatbots
• Immediately appearing newsletter registration windows
• Auto-playing videos with sound
• Too many ads

Solution: Use distractions moderately and strategically, for example let the popup appear only when the user has already spent some time on the page, scrolled down enough, or shown interest in leaving.

7. Lack of trust

People don't buy from those they don't trust. Website design that doesn't inspire trust drives away potential customers.

Trust killers:

• Outdated design
• Missing contact information
• Lack of security
• Missing customer feedback

Solution: Professional and modern website design, visible contact information, customer reviews, security badges, social media presence.

How to determine if your website suffers from these problems?

Here are some ways to assess your website's user experience:

1. User testing

Ask friends or colleagues who aren't familiar with the page to complete certain tasks on your website and observe their behavior.

2. Heatmap analysis

Use tools like Hotjar or Crazy Egg to see where visitors click and how far they scroll on the page.

3. Time on page and bounce rate

Analyze Google Analytics data to see which pages have high bounce rates or low time on page.

Website analysis as an investment in the future

Website audit and user experience improvement is not a cost, but an investment that pays off in the form of higher conversion rates, loyal customers and better brand.